As we step into 2025, there's a powerful shift happening in how successful service-based businesses connect with their clients. While information is more accessible than ever, clients are increasingly seeking something deeper – real transformation through meaningful connection and personalized support. In this powerful episode, I'm diving deep into why selling tools, information, and program logistics might actually be sabotaging your marketing efforts. Drawing from nearly two decades of experience, I'm sharing why understanding the difference between selling information and transformation isn't just a marketing strategy – it's the key to attracting and enrolling clients who are ready to do the real work. P.S. Get ready for an incredible year ahead! Join me in the Passionate & Prosperous Academy, book a VIP day in NYC, or mark your calendar for Passionate & Prosperous Live happening October 17th-18th, 2025. Plus, don't miss our Profitable Coaching Business Bootcamp kicking off the week of January 13th! Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast