Industrial real estate broker, owner, and Principal at Brit Properties, Joel Friedland, has a 40-year track record in industrial real estate, having secured more than 2,000 industrial property leases and sales. If you asked Joel his greatest career accomplishment, he would say that it’s his ability to maintain valued relationships spanning five decades. In today’s episode, he offers insight into his tried-and-true code of conduct for building lasting relationships, loosely based on Don Miguel Ruiz’s The Four Agreements (a highly recommended read from our guest). Joel also shares a few anecdotes that illustrate how you can build relationships anywhere, whether you’re driving down the road or picking up your dry cleaning. We take a deeper look at the industrial product type, current investor sentiments in the space, and the deal structure at Brit Properties. Tune in today for all this and more! Key Points From This Episode: The story of Joel’s introduction to industrial real estate.Joel’s guide to building relationships which starts with never taking it personally.Interested is interesting: how you can benefit from listening and asking questions.Why Joel loves the industrial product type (and his backyard market of Chicago).An insider’s look at Joel’s class B and C industrial niche.Investor sentiments in the industrial space post-COVID.All-cash, no mortgage, no debt: insight into Brit Properties’ deal structure.What to do first when you lose an investor's money.Tips for making major decisions. Links Mentioned in Today’s Episode: Joel Friedland on LinkedIn Brit Properties The Four Agreements Vertical Street Ventures  VSV Academy  Passive Income Through Multifamily Real Estate Facebook Group Peter Pomeroy on LinkedIn Peter Pomeroy Email