Today on Past Gas, What happened to Isuzu?   How could a company that built such a strong foothold in popular culture during the 80’s and 90’s become such a failure in the 2000’s?   And where are they now?   The answers to those questions are as winding as its namesake, Japan’s Isuzu River. This is the rise and fall of Isuzu.    This episode is sponsored by BetterHelp. Give online therapy a try at https://betterhelp.com/PASTGAS and get on your way to being your best self. Thanks to Allstate for sponsoring today’s episode! Click here to pay a rate based on you. Learn more about your ad choices. Visit podcastchoices.com/adchoices