In this episode, we take the podcast in a slightly different direction. Why???.... I hear you ask, well a common theme across all the podcasts I’ve done with Partners and Managing Partners is just how important and impactful it is for a future Partner or current Partner to build their personal brand and leverage their own digital reputation. That is why I asked Roger Christie, Managing Director of Propel and podcast host of Your Digital Reputation to be a guest, because Roge is THE expert in this field. Plus, full disclosure, he’s also a mate of mine and us working together has been in the pipeline for some time.We talked in detail about how Partners and Leaders of professional services firms can leverage LinkedIn, how without trust in the digital world, you'll have a very hard time driving sales and innovation and attracting talent. Roge says LinkedIn is your best opportunity to earn and leverage that trust at scale. He talks passionately and perhaps most importantly, that having an online presence isn't all about you. He says there is a direct correlation between leaders who are visible and active online, and the willingness of their teams to follow suit. When leaders are present, they unlock their teams' potential - and “that's where the real magic happens”.As someone who should be leveraging LinkedIn more myself, a key takeaway for me from this chat was, if you see LinkedIn more as a relationship platform, and not a sales platform then the “why” you use it, and how you use it should make more sense and be easier. Generally, people don’t like being sold to, but people will listen to leaders who are an expert in their field, who are credible, who add value and are authentic - and who have more of a "we" mindset than a "me" mindset.So whilst this episode is a little different to hearing about someone’s individual journey to becoming a Partner, the advice that Roge gives will add so much value to anyone on the journey to Partnership or already in that role today who wants to build their profile, team, client base even more into the future.Hope you enjoy the episode, and feel free to connect with Roge on LinkedIn with any questions on how to maximise your own potential online: https://www.linkedin.com/in/rogerchristie/