In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the importance of emphasizing subscriber benefits over features for news and magazine publishers. The episode introduces a method using AI, specifically ChatGPT, to transform feature-centric language on subscription pages into compelling benefits that resonate with potential subscribers.  An example demonstraion is the Boca Raton Tribune's about page, converting features into benefits that highlight how the subscription enhances the user's experience. The episode also discusses on applying the approach across key touchpoints on a publisher's website — subscription landing pages, upgrade messages, and newsletters — to increase subscription conversions. The book 'StoryBrand' by Donald Miller for building a strong brand narrative is also mentioned.