Rising premium rates, stricter underwriting, and carriers pulling out of states are creating challenging marketing conditions for independent agents looking to maintain and grow their book of business. In this podcast, Michael Streit, general manager at Applied Systems’ EZLynx company, discusses the challenges posed by hard insurance markets for independent insurance agencies and the strategies for navigating difficult conditions. You’ll also hear about: The drivers of the current hard market conditions, such as inflationary factors, tighter underwriting, carrier withdrawals from states, and more. Which actions independent agents can take to turn hard market challenges into opportunities and capture more renewals and new business. How technologies such as retention management tools, customer relationship management systems, automated workflows, and others can help support agents in the current market conditions.