Summary In this episode, Andy interviews Ben Guttmann about his book, Simply Put: Why Clear Messages Win and How to Design Them. They discuss how to design and deliver messages that not only capture attention but also evoke meaningful responses. They delve into concepts like simplicity, fluency, and minimal messaging. Ben demonstrates how linguistic complexity can impact a message's success. Additionally, he shares practical examples, shedding light on how to make your communication more effective, regardless of your role in a project. Overall, the conversation highlights the importance of clear and effective communication in all aspects of life and work. Chapters 00:00 Introduction 01:49 Start of Interview 02:10 Defining the Book in Two Sentences 03:53 What Does It Mean to Be Simple? 04:30 How About Fluency? 09:54 They Don't Want The Drill, They Want the Hole 12:20 How Constraints Can Actually Help You 18:11 The Biggest No-Brainer in the Book 23:23 Removing Fluff 27:27 About Using Big Words 29:03 How AI Can Help 32:00 Interview Wrap Up 32:37 Andy Comments After the Interview 36:04 Outtakes Learn More You can learn more about Ben and his book at BenGuttmann.com. If you’d like more on this subject, here are some episodes to check out: Episode 378, with Bill McGowan, about saying it right the first time Episode 349, with Tina Kuhn, on how to communicate with different personalities Episode 342, with Krister Ungerbock about his book TalkShifts--how simple changes to what we say can make a difference Episode 195, with Celeste Headlee about her book We Need to Talk Join us for LEAD52 I know you want to be a more confident leader--that’s why you listen to this podcast. LEAD52 is a global community of people like you, who are committed to transforming their ability to lead and deliver. It’s 52 weeks of leadership learning, delivered right to your inbox, taking less than 5 minutes a week. And it’s all for free. Learn more and sign-up at GetLEAD52.com. Thanks! Thank you for joining me for this episode of The People and Projects Podcast! Talent Triangle: Power Skills   The following music was used for this episode: Music: Brooklyn Nights by Tim Kulig Free download: https://filmmusic.io/song/11192-brooklyn-nights License (CC BY 4.0): https://filmmusic.io/standard-license Music: Quantum Sparks [Full version] by MusicLFiles Free download: https://filmmusic.io/song/10996-quantum-sparks-full-version License (CC BY 4.0): https://filmmusic.io/standard-license