This episode considers the image of Israel which, as Simon notes, was one of the worst when included in the Nation Brands Index. The heart of the problem seems to be the power of a conflict to taint the image of all combatants whatever its inherent rights and wrongs. Nick notes a string of innovative Israeli activities to show that Israel is more than a conflict. Simon recalls consistently advising governments of Israel that it would need to act jointly with Palestine to really improve its image. The bad image is shared. The pair consider the actual contributions of Israel to the world revealed in the Good Country index as evidence of the way in which the good is overshadowed. Simon attributes Israel's headwind to anti-Semitism but notes that Islamic countries face a similar attitude in external Islamophobia. The discussion concludes by considering the positive indicators of the Abraham Accords, but emphasizing all countries need to be as engages as possible in partnerships and collaborations from trade to development. Countries like Israel and Japan with a strong sense of distinctiveness and an exclusive approach to identity as at a disadvantage moving into the 21st century.