In this episode of People Pulse, we sit down with HR veteran Tracie Sponenberg, whose 30+ years of experience span from humble beginnings in bakeries to top-tier HR advisory roles. Tracie sheds light on the often-overlooked deskless workers, who make up 80% of the global workforce - but yet receive less than 1% of software venture capital funding. Join us as we explore how technology, flexible work environments, and innovative strategies can enhance the lives and careers of these vital employees. Tune in for actionable insights and inspiring stories that will help you empower your deskless workforce and bridge the communication gap in your organization. Don't miss this chance to level up your HR strategy and make a meaningful impact! 00:00 Intro 02:19 How is digital technology impacting deskless workers' commitment to their jobs, and how can it enhance their experience? 03:15 Does work flexibility apply equally to deskless and admin workers, and what are successful strategies for both groups? 05:37 Can you share a successful example of flexibility for deskless workers? 08:11 What are the key elements of a benefits program specifically designed for deskless workers? 10:51 How do you identify deskless workers' career paths? 12:14 The importance of retention and turnover among deskless employees 14:32 Successful approaches to overcome challenges like retention and the feeling of disconnect among deskless workers 16:47 How to develop action plans or adjust strategies for interactions with deskless employees? 19:27 How to bridge the gap between leadership and deskless employees? 21:24 Designing a workplace culture that prioritizes safety for deskless personnel 22:45 How can we encourage employees to feel safe and comfortable raising safety concerns? Connect with Tracie: LinkedIn - https://www.linkedin.com/in/traciesponenberg/ X - https://x.com/traciespon Connect with Nena Dimovska: LinkedIn - https://www.linkedin.com/in/nena-dimovska/ Connect with Semos Cloud: LinkedIn - linkedin.com/company/semos-group X - twitter.com/semoscloud YouTube - https://www.youtube.com/@semoscloud3645