Description
Complex is a digital media survivor. It has lived many lives, including as a magazine, a dot-com, an ad network, Go90 (RIP) provider, YouTube showrunner, events organizer, hot sauce merchant, neglected BuzzFeed brand, and now in its latest iteration as a commerce engine. Complex President Moksha Fitzgibbons joins the show to discuss his return to Complex, where he was an integral part of the founding team going back to its Marc Ecko days, and how the youth culture brand is betting on combining its reach and engagement with the live shopping platform of NTWRK, which bought Complex for $108 million in February. Moksha discusses how the brand plans to focus increasingly on driving commerce and far less on selling advertising. Plus: Brian and Troy discuss the news industry’s current meltdown at the prospect of Donald Trump returning to the White House.
Watch us on YouTubeTroy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Human ComputerFollow Alex, Brian and Troy on Twitter
This week on People vs. Algorithms, we unpacked London’s charm, the shifting dynamics of media and search, and why Google’s dominance feels both indispensable and fragile. Troy and I contrasted American and British publishing cultures—bigger isn’t always better, as UK publishers adapt to...
Published 11/22/24
The election in many ways confirmed what many had suspected: the information space has superceded and subsumed the traditional media world. Traditional media is now just one node, and perhaps more alarmingly its influence – and ability to persuade – has drastically declined.
We talk in this...
Published 11/15/24