In this episode of the Performance Initiative Podcast, hosts Dr. Grant Cooper and Dr. Zinovy Meyler engage in a thought-provoking conversation with Bob Burg, author of the best-selling Go-Giver book series. Burg, who has spent over three decades advising entrepreneurs, leaders, and sales professionals on how to maximize their business growth by focusing on providing value to others, delves into the principle of placing other people's interests first to achieve success. He debunks the notion t...