Marketing expensive products can be challenging, but there are clear paths to victory and the best brands are often on the more expensive side of a niche.  The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier. We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes. Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly. Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou Andrew Soria, Performance Creative Manager: https://twitter.com/together_001 Akaash Joshi, Head of Growth: https://twitter.com/scaleegod Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/ Raj, the Godfather: https://twitter.com/ratnaraj007