“Any brand that does not innovate and grow, dies!” – Bernard Kelvin Clive Brands evolve! Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year. Go through this list and be challenged to take your brand to another height. 1. Raise the bar on yourself I know quite a number of brands in my circle who offer the same services and products of high quality and standard yet they are underpaid by their clients. Why? Well, my survey revealed one major setback, lack of confidence in their expertise. They lack the boldness to price their products and services as they deserve. Listen, if you don't place a premium price on yourself, others will treat you like a commodity. Truth be told, you are powerful, gifted, talented, and skilled. Yes you, you have to believe that. It all begins with self-belief and confidence in one's abilities. Perhaps, you have settled for crumbs for your brand and business. No! Yours is the gold, gear up and go for it. Until you raise the bar on yourself and work toward becoming a better version of yourself, you will only have the leftovers of those who dare and do mightier things. Building confidence in yourself is building confidence in your brand. If you've been doing well, great! It’s time to step up your game, go up the notch. Stretch for a higher and greater opportunity. You can do more. In the coming weeks, months, and years, lift your game, pursue excellence, and master your craft. 2. Invest in a professional coach Truth be told, successful people hire coaches. They don't try to figure everything out on their own, they ask for help and support - coaching. To move your brand to the next level, a coach is imperative. Coaches guide you on paths they are more knowledgeable and have proven records of their success. Hire a coach to help you in selected areas of your life and brand. It saves you time and money. The potential return on investment in a coach for your brand is priceless. 3. Build partnership There's strength in numbers and unity of purpose. In building and growing your brand, forming strong alliances offer you great leverage you can't have doing things all on your own. There are times you need to partner with other successful and big brands to grow your business. Therefore, I advise you to seek mutually beneficial connections. In partnering, consider what you can offer your partners and vice versa, what they will be bringing to the table. Once all is set, always remember to have a partnership agreement signed before you go on with any task. If possible, seek legal advice. Effective partnerships grow Brands. Make it a major goal to build a partnership in the coming weeks, months, and years. 4. Scale - enlarge your territories Too often many people settle too soon when they attain what they may seem successful in their own eyes. The temptation to settle could be so high when praises come from all corners. Yes, you may be doing well. It is good to celebrate but even greater to make the most of the situation at hand - repeat ...