People love natural foods and natural products... but what is "natural," really? In this episode, we explore that question by going back to one of the very first times anyone claimed a natural product was better than a man-made one: It's the great war between the "natural" ice industry and the brand-new refrigerator industry. And it can teach us a lot about the decisions we make today. Get in touch! Web: jasonfeifer.com Email. [email protected] Twitter / Instagram: @heyfeifer Learn more about your ad choices. Visit megaphone.fm/adchoices