If you’ve ever voted in an election, watched the Bachelor, or worried about the end of days, then you’ve probably fallen for a specific rhetorical trick. In this episode, we explore the history of the phrase “the most important election of our lifetime,” and why the human brain is so UNIQUELY, INSANELY, OUTRAGEOUSLY(!!!) susceptible to hyperbole. Get in touch! Web: jasonfeifer.com Email. [email protected] Twitter / Instagram: @heyfeifer Thanks to our sponsors: Betterhelp: BetterHelp.com/archive Teamistry podcast: https://link.chtbl.com/teamistry?sid=podcast.pessimists Learn more about your ad choices. Visit megaphone.fm/adchoices