The Philanthropy Podcast Website Email Sean at The Philanthropy Podcast   This week on The Philanthropy Podcast, we're joined by Jeff Cosgrove, Director of Politics, Advocacy, and Nonprofits at Conversant. Jeff and I discuss online advertising and cover a broad range of topics including: how nonprofits can cut through the noise in online advertising, what messaging is leading to increased fundraising success, how to help boards and directors believe in and invest in online advertising, segmenting and oversegmenting, how gift attribution policies need to be redefined to catch up with an online and social platform, how organizations can make the leap from being good in this area to great, and more.     This week, I encourage you to subscribe to The Philanthropy Podcast if you haven't already. You can visit www.thephilanthropypodcast.com/subscribe for links to help you subscribe on iTunes, Android phones, or Windows phone.    Remember, you can connect with me and our listeners on Twitter at @PhilanthropyPod or at our LinkedIn Group here to join in conversations with our show listeners   If you think The Philanthropy Podcast has helped you or others in your work, then please visit and support my effort to bring high quality content in our field with a gift of $1 per month or more. Be part of the community of people dedicated to helping share the message of new and innovative ways to better support the causes you support and the values you hold. Visit thephilanthropypodcast.com/awesome to support the show.   Links in this week's episode: Jeff Cosgrove (LinkedIn) SAIH (Norwegian Students’ and Academics’ International Assistance Fund Radi-Aid Awards Rusty Radiator Golden Radiator Conversant Media Conversant Media (Twitter) Conversant Media (LInkedIn) Conversant Media (Facebook) Abacus - Epsilon Data Collaborative Epsilon Epsilon (Twitter) Epsilon (LinkedIn) The Data and Marketing Association The Data and Marketing Association NonProfit Federation