What ignites curiosity in humans? How does our brain select things we need to know and ignore what isn’t essential? How does our perception shape what we know about the world? Dr. Jacqueline Gottlieb is a Professor of Neuroscience and Principal Investigator at Columbia University’s Zuckerman Mind Brain Behavior Institute. Dr. Gottlieb studies the mechanisms that underlie the brain's higher cognitive functions, including decision making, memory, and attention. Her interest is in how the brain gathers the evidence it needs—and ignores what it doesn’t—during everyday tasks and during special states such as curiosity.