Having a photographer document events can provide several benefits to individuals. Here are ten reasons why: 1. Capturing Memories. 2. Professional Quality. 3. Focus on the Moment. 4. Comprehensive Coverage. 5. Sharing with Others. 6. Enhanced Creativity. 7. Professional Documentation. 8. Boosting Social Media Presence. 9. Creating Albums and Photo Books. 10. Building a Relationship. Overall, having a photographer document events not only ensures beautiful and memorable images...

The creative community group, a haven for all kinds of creators to connect, collaborate, and flourish together.  Connect & Share Ideas: This group is the perfect space to meet like-minded individuals, exchange thoughts, and get inspired. Whether you're a photographer, videographer, film maker, writer, artist, musician, or in any creative field, there's a spot for you! Showcase Your Work: Flaunt your creations, big or small! Our community is here to appreciate and celebrate your...

As a beginner in photography, here are a few fundamental tips to help you get started: 1. Composition. 2. Lighting. 3. Focus. 4. Exposure. 5. Camera Settings. 6. Composition (pt.2). 7. Post-Processing. Remember, above all else, practice is key to improving your photography skills. Take lots of photos, experiment, and have fun along the way! If you would like me to discuss any of the points mentioned in this episode, let me know, I’m always happy to delve deeper into these...

When choosing a DSLR camera for street photography, consider the following factors: 1. Size and weight. 2. Image quality. 3. Low light performance. 4. Autofocus system. 5. Burst shooting speed. 6. Lens selection. 7. Articulating screen. 8. Connectivity options. 9. Battery life. 10. Weather sealing. 11. Customisation options. Remember, the best camera for street photography is one that suits your shooting style and feels comfortable to use. OUTRO If you’ve enjoyed this...

Welcome to the Visual Storytelling podcast. Let’s discuss the benefits of using a wide angle lens.  Using a wide-angle lens offers several benefits in photography: 1. Expansive Field of View. 2. Depth and Spatial Awareness. 3. Distortion and Creative Perspective. 4. Close Proximity. 5. Environmental Portraits. Remember that wide-angle lenses have their limitations too, such as potential distortion and the tendency to diminish the size and impact of distant subjects. However, when...

Businesses should invest in product photography for several reasons: 1. Visual Appeal. 2. Brand Image and Professionalism. 3. Increased Sales. 4. Differentiation from Competitors. 5. Online Presence and Marketing. 6. Versatility and Adaptability. Overall, product photography is a valuable investment for businesses as it enhances brand perception, boosts sales, sets products apart from competitors, and amplifies marketing efforts. It is an essential tool for showcasing your products...

Learning photography on your own can be an exciting and rewarding journey. Here are some steps to get started: 1. Understand the basics. 2. Get to know your camera. 3. Practice regularly. 4. Study composition. 5. Study light. 6. Analyse and critique. 7. Learn from others. 8. Edit and post-process. 9. Share your work. Remember, practice, experimentation, and perseverance are key to improving your photography skills. Enjoy the process and let your creativity flourish! Be...

Welcome to the Visual Storytelling podcast. Let’s discuss why individuals and businesses should invest in professional headshot photography. Investing in professional headshot photography offers several benefits for both individuals and businesses. Here are a few reasons why it's worth considering: 1. First impressions. 2. Personal branding. 3. Building trust. 4. Versatility. 5. Brand consistency. Until next time,  Be Creative. Be Inspired. Be...

Previously I discussed the importance of documentary photography both as an individual, and as a business. Today, let’s take a look at some of the businesses that can benefit from documentary photography. Documentary photography can benefit a wide range of businesses, particularly those seeking to capture and convey authentic stories, experiences, or brand narratives.  The list we are about to explore is not exhaustive.  There are many other types of businesses that can benefit from...

Welcome to Visual Storytelling, let’s discuss the importance of documentary photography, both as an individual, and as a business. Documentary photography plays a crucial role in our society for several reasons. First and foremost, it serves as a powerful tool for capturing and preserving moments in history, documenting significant events, cultures, and social issues. By freezing a moment in time, documentary photographs provide a visual record that helps us understand and remember the...

You understand the benefits of incorporating video for your business. You’re ready to begin creating video content and have decided to use your mobile phone to achieve this. To help you, I’m going to share 5 tips that will assist you in making those videos better, without having to use any editing software. I discuss, Ease of set up. Lighting. Length of videos. Looking at the camera; and Talk to the phone like you would as though you were having a conversation. Be Creative....

In a previous episode I said, “it’s worth considering the type of memory card you will need as well, as the performance of this will have an impact on the experience when trying to choose between camera or lens.” So I thought I’d explain in a little more detail what I mean by this. When starting out in either photography or videography, there is so much to wrap your minds around, so hopefully this has served, in some way, as clarity surrounding memory cards and helped you narrow down which...

You’ve had a professional video made to promote your business or brand.  Now it’s time to capitalise on this. Before I get into this episode there’s one question that you need to be asking yourself. “Am I using video to promote either yourself, and / or your business.” If you haven’t started to incorporate video yet, hopefully you found this insightful and will see the benefits of doing so, and begin to incorporate video into your strategy for 2023 and beyond.  Let me know how you...

Knowing which settings to use can be confusing, and to a certain extent takes the fun out of photography.  The ability in deciding which setting to choose can have on how the shot looks can make the difference between an average photo and an awesome one, which is why it is important you know and understand how to use your camera. Listen to this episode to hear my thoughts on this subject. Part way through this episode the audio gets interrupted somewhat by my neighbours gardener who...

The question for this episode…. Which would you be better off starting out with as a hobby photographer, a good lens on a mediocre camera or a mediocre lens on a good camera? In order to best answer this question will depend on the type of photography you’re interested in. My initial thought would be to spend more on the lens over that of the camera body. My advice would be to figure out what type of photography you would like to do.  Be Creative. Be Inspired. Be...

So, what are the next three things a photographer should get after they have purchased a camera?  Well, I think what I’m about to suggest is going to shock some people. Do you agree with the three items I’ve mentioned?   If you have others that you think should rank higher, then feel free to share them by leaving a comment, or tweeting me @GaryFernon as who knows, one of your suggestions just may be the solution someone else is looking for. Be Creative. Be Inspired. Be...

Is leasing camera equipment practical for a beginner photographer? I’m going to say yes, however, only in the short term. Leasing equipment is a great option if you want to try before you buy, but not something I feel you should be looking at as an alternative to owning your equipment. Take advantage of companies who lease equipment to identify what you use, and then go ahead and purchase your own. Listen to this episode to hear my thoughts on this subject. Be Creative. Be Inspired....

How often you format your memory cards is personal choice.  Personally, I tend to do this when preparing my kit before each assignment.  If I’m simply taking photos for myself then I tend not to bother doing it each time, but what I don’t want to happen when working with clients is for my card to slow down, become full way before it should because of the amount of unseen storage space being occupied or worse, failing altogether.  Assignments can be stressful enough, it doesn’t matter...

Why should you be documenting your day. Because we’ve been doing it for years. Because without photography, there is no history. Showcasing your working environment forms that unconscious attachment with a client.  The moment they step through your door, they already feel familiar with their surroundings, because they recognise it, even if it’s the first time they've stepped foot through the door, they already feel comfortable.  If you’re a creative who works from home, showing your...

Like a lot of people, at the beginning of the New Year I set out what I would like to achieve during 2023, not resolutions, as lets be honest, how many of us actually stick to the resolutions we set ourselves? No, I set goals. I only have to look at the content list I created at the beginning of the year to see the reality of just how distracted I’ve become during the first three months of 2023.   So it’s time to reset, realign my focus, and push myself to my limits, after all, it is...

When starting out upon your creative journey it’s easy to fall into the trap of wanting to try everything and buying the best equipment before you identify the niche that you will focus on. We all do it, so don’t think you’re alone in this. If you’re just starting out, my advice would be to restrain yourself from doing so. There are some great deals out there for starter packs that you can get your teeth into and hone your skill set. However, if you’re producing video content, the one thing...

Everything you are. In one simple link. Join over 30M people and share everything you create, curate and sell online. All from the one link in bio. Recently I’ve been introduced to Linktree, a one stop shop if you will, to navigate your viewers to all of your links, be that your website, social media pages of merchandise stores. But what is Linktree, and what does it cost? Listen to this episode to find out. LINKS https://linktr.ee/s/pricing/ https://linktr.ee/garyfernon Be...

From photographer to model to photojournalist, Lee Miller will be played by Kate Winslet on the big screen. But who is Lee Miller? You can check out the Lee Miller Archives account on Instagram that pays homage to the late photographers' incredibly important work. So why am I talking to you about this? My reason for bringing this to you is not only to celebrate women in a predominantly male dominated profession, but also to bring awareness of my project, “Breaking Stereotypes”. Breaking...

I recently discovered MidJourneyAi, an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species. They are a small self-funded team focused on design, human infrastructure, and AI. And quite frankly I’ve been having a lot of fun messing about with it. Despite the outrage by some, I believe that AI is most definitely going to be a part of our future, how it is going to be best used remains to be seen, however from the brief time...

With the cold weather you would have noticed that your batteries probably aren’t holding their charge as long as they do during the other three seasons. What if I told you there is a way to keep powered up in cold conditions. This is exactly what the ProCube2 from Hahnel offers. In this episode I take a look at the features of this extreme battery from Hahnel. I’d be interested to know if this is a product you’d consider adding to your kit bag, so let me know in the comments, or tweet...