593: James and Schulze – How to break into the ultra-luxury wedding photography market
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Premium Members, click here to access this interview in the premium area  James Christianson and Otto Schulze of www.jamesandschulze.com and www.sagejourney.co are wedding photographers servicing the ultra-luxury wedding photography market. They joined forces around 7 years ago after each running individual wedding photography businesses for close to 15 years. I've heard them say they are still competing with each other, and the only difference is that today, they share a bank account. They both believe that moving into the premium and luxury space can be a game-changer for any photography business owner. In this candid interview, you'll hear two self-proclaimed ordinary guys and dads who created an extraordinary business that has been named one of the top 50 photographers in the world by Harper's Bazaar and featured numerous times by Vogue. To me, ordinary sounds unbelievable when these guys have Photographed the weddings of fashion icon Ralph Lauren’s family and operate in the high-flying circles most of us will only ever dream about. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. We realised early on, if we want this new brand to take off, we have to hold and say, ‘No, you can't do that,' because otherwise we'll just repeat that cycle for year in and year out. If you hold, the audience takes the message, and so eventually they completely change their minds. – Otto Schulze You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. We always say, a successful call is one where we have talked very little. We don't go with a pitch. – James Christianson In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what James and Otto shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode. Information is not alluring. So we don't give information. You just show enough to create the hook, and that's that. But it's different with different markets. The ultra luxury buyers' buying psychology, how they buy and how we buy, is not the same as every other market and we understand that. – Otto Schulze If you have any questions I missed, a specific question you’d like to ask James and Otto or want to say thank you for coming on the show,
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