Formally known as Joe LaPietra, COACH LALA recently gave birth to Mastery Of The Mind (MOM) -- an educational model to teach student athletes life skills and educational tolls to use beyond athletics.  I have known Coach for a long time -- going back to my early teaching days at Mater Dei School and his son Joey -- who now is employed by dad to help with the digital/social media infrastructure of MOM Universe! After a robustly successful career in finance -- including leading New York Life's DC branch (the second largest of NYL in the country), Joe was traded for Coach when he decided to start MOM at the beginning of this year.  Since, MOM has taken off like wildfire -- with over-night success at St. John's and DeMatha -- and the horizon could not look any brighter.  Coach might have to get in the cloning business to keep up with all the biz! Who is teaching our young men and women communication skills, interview training, public speaking , financial literacy, business principles, leadership, coping skills, student-athlete balance -- COACH LALA IS! mic-drop!