In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News talks to Robert Lockyer, Founder and Chief Client Officer of Delta Global, about designing sustainable packaging for luxury goods. Robert starts by walking us through the process of founding Delta Global, how he overcame the challenges of launching a business from the bottom up, and grew it to the size it is today. We then get an overview of Delta Global and Inspiring-i’s collaborative report ‘Navigating a Greener Future’ with key insights into consumer behaviours in Australia and the Asia Pacific region, their major focus on sustainable packaging, and how they compare to US and European consumers. The discussion also explores the increased adoption of preloved goods, the importance of packaging design that ensures kerbside recycling, and how excess packaging can deter consumers from luxury goods. Throughout the session, we review the increased integration of sustainable packaging in the luxury goods market, how businesses can communicate their sustainability initiatives to their consumers, and how the design stages balance consumers' environmental and premium expectations. We wrap up with some advice for others who are eager to integrate sustainability into their luxury goods stream. Links: Sponsor - Trimatt www.trimatt.com - 03 8761 6171 - [email protected]  Delta Global deltaglobal.co Luxury Consumers want sustainabe packaging www.packagingnews.com.au/design/luxury-consumers-want-sustainable-packaging ------------------------------ The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media. The views of the people featured on this podcast do not necessarily represent the views of PKN Packaging News, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media. If you wish to use any of this podcast’s audio, please contact PKN Packaging News via their website www.packagingnews.com.au or send an email to [email protected]. MC: Grant McHerron Host: Lindy Hughson Producer: Steve Visscher PKN Packaging News - © 2024