Tasmania & The Western Cape: The importance of authentic place

Tasmania & The Western Cape: The importance of authentic place storytelling

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Description

Brand Tasmania's Todd Babiak returns to the Place2Place podcast to discuss all things place branding with Monika Iuel, Chief Marketing Officer for Wesgro [the trade and tourism promotion organisation for the Western Cape]. Listen in as they talk about how you can share an honest story of your place that acknowledges the challenges while embracing current and future opportunities. See acast.com/privacy for privacy and opt-out information.

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