Chile & Finland: What does success look like for a nation brand?
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Description
Marca Chile's Constanza Cea returns for episode 5 to catch up with Laura Kamras, Director of Public Diplomacy at the Ministry for Foreign Affairs of Finland. Listen in as they discuss Finland's four years at the top of the Global Happiness rankings, values-based marketing, and what a nation brand should consider an achievement. See acast.com/privacy for privacy and opt-out information.
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