Ever received an email to complete an abandoned online shopping cart? Join us as Charline, Odoo's Business Analyst, returns to the podcast to discuss the secrets behind marketing automation. In this episode, we'll: Explain what marketing automation is and why it's essential for businesses.Guide you through the steps of setting up automated campaigns in Odoo.Share pro tips to maximize the effectiveness of your automation strategy.This episode will give you insights to leverage the power of marketing automation and take your customer engagement to the next level! ______________________________________________________ Don’t forget to support us by clicking the subscribe button, leaving a review, and sharing your favorite episode! To further engage with you, we've created a pad (click here) where you can freely share your thoughts, ask questions, suggest episode ideas, or just drop by to say hi (it's always welcome). See Odoo in action: https://odoo.com/trial Concept and realization: Marine Louis Recording and mixing: Lèna Noiset, Judith Moriset Host: Amy Caroline Downing