Today we are joined by Paul Weaver, The Head of Cannabis at The Boston Beer Company. Paul discusses The Boston Beer Company and their foray into cannabis-infused beverages in Canada. Weaver shares why tea was the perfect vehicle for a THC-infused drink, how the July launch of Teapot has gone, and how the narrative of cannabis stealing occasions from beer has changed. From the very beginning, Jim Koch wanted to create a company that he would want to work for. The Boston Beer Company worked hard at maintaining that culture through the successes and growth they have enjoyed over the past 30+ years. Today, The Boston Beer Company continues to be a team of enthusiastic, creative, and competitive people who are passionate about raising the bar in everything that they do.