Alex Boone, the Managing Director at Botani, joins Vern Davis on Plant Prophets to discuss how rolling paper brands can develop new product lines and compete in the cannabis industry. Botani, a subsidiary of SWM International, leverages its 400 years of experience in paper making to create sustainable and innovative rolling paper products for the cannabis market.  By listening to the voice of the customer and staying ahead of market trends, Botani aims to provide brands with unique and visually appealing rolling paper options that complement their products. Alex also shares insights into the challenges of building a business within a large corporation, the importance of talent acquisition, and the impact of industry regulations on growth. Botani, a subsidiary of SWM International, was created with the vision of leveraging their parent company's 400 years of experience in paper making to bring a unique voice to the cannabis industry. Unlike other brands, Botani focuses on serving as a business-to-business (B2B) supplier, providing the necessary components and accessories for cannabis brands to bring their products to market.