Sarah Patel, CEO and founder of Kelia, joins us to discuss her journey in the cannabis industry and the creation of her cannabis beverage brand. Sarah shares how her personal experience with anxiety led her to develop a product that combines the benefits of cannabis with the socialization of a beverage. She explains that her non-carbonated beverages are designed to appeal to women and promote a healthier lifestyle. Sarah also discusses the challenges of launching a new product in the cannabis market and the importance of education and diversity in the industry. Sarah's passion for cannabis began in her teenage years when she found comfort and calmness in the plant. After taking a break during pregnancy and breastfeeding, she rediscovered the benefits of cannabis for anxiety relief. This realization sparked an idea to create a beverage that could capture the calming effects of cannabis for other women. Choosing to focus on beverages was a strategic decision for Sarah. She recognized that many people were curious about cannabis but didn't want to smoke it. By creating a beverage, she could provide an alternative consumption method that would be more accessible and socially acceptable.