Theresa "Sam" Houghton has been eating a plant-based diet for 13 years and is the author of The Whole Food Plant-Based Diet Starter Guide. As Chief Nerd at The Modern Health Nerd, she helps plant-based and better-for-you brands understand their customers and create better long-form content. She's a graduate of both the Bauman College Nutrition Consultant program and the T. Colin Campbell Center for Nutrition Studies Plant-Based Nutrition Certificate program, which gives her a unique perspective on plant-based health and content marketing.