Rey Ortega is a pioneer in the plant-based sector with over 30 years of experience. In 1994, he founded the Alternative Baking Company, one of the first vegan cookie brands on the market, which generated $1 million in sales in 1995. In 1997, he founded Sun Flour Baking Co. to create new flavors, tastes, textures, and nutrition products with a longer shelf life and higher profit margins. With extensive knowledge across the entire product life cycle, he is an experienced formulator within the industry, has designed three facilities, and has sold millions of vegan cookies, keeping eggs and dairy out of the mouths of many. Besides owning five plant-based brands, he has also published two children's books and is an expert at cannabis infusion for topical and edible products.