In our latest podcast episode, we headed towards the United Kingdom, and had a lovely chat (over tea) with Adam Herriott from WRAP, a circular economy expert, to discuss the pressing issues surrounding sustainability. Adam brought a wealth of knowledge and insights from his role at WRAP, where their main vision is to work towards a thriving world where climate change is no longer a problem. One key theme that emerged from our conversation was the shift from a linear economy to a circular one. Adam emphasized the importance of rethinking our approach to consumption and waste management. Rather than viewing items as disposable, he advocated for a paradigm shift towards viewing consumers as custodians of resources, responsible for their lifecycle from acquisition to disposal. Adam highlighted WRAP's integral role in driving collaboration across various sectors to achieve sustainability goals. From working with retailers to redesign packaging for recyclability to supporting local authorities in optimizing recycling collections, WRAP's multifaceted approach underscores the importance of collective action in creating systemic change. Furthermore, Adam provided valuable insights into WRAP's diverse team and the range of expertise contributing to their initiatives. From plastics experts to water management specialists, WRAP's interdisciplinary approach underscores the holistic nature of sustainability efforts, encompassing areas such as food waste reduction, textiles, and greenhouse gas emissions. Feel free to check out the work of WRAP at www.wrap.org.uk and feel free to contact Adam Herriot in LinkedIn.