"The challenge isn't carbon itself, but the source of the carbon." Take a look at this freshly released recording from the WBM on stage interview with Henkel featuring Sjoerd Dijkstra, Director of Sustainability Strategy & Excellence at Henkel Adhesive Technologies, Mat and John, about the challenges and opportunities of transitioning towards renewable resources in the adhesives industry. Key takeaways from this insightful discussion: Moving away from fossil-based raw materials and the importance of biobased alternatives; The complexities of carbon accounting and how it impacts bio-solutions; Collaboration across the value chain to achieve cost-effective eco-friendly solutions; The role of transparency in ensuring the sustainability of raw materials.