“This was one of the great episodes of the series. In different ways, this episode, and #63 that preceded it, emphasize the core beliefs of content marketing as well as the stubbornness of large agencies and their clients to recognize the changes taking place.
I really appreciated Robert's link to the Salesforce blog post discussing the paucity of #hashtags and site links in the mid-game advertising. The curation of voices is one of the strengths of this series.
Joe, I appreciate your comments about the Dell Corporate Responsibility report, but I was concerned about its length (over 90 pages) as well as its readability. Many pages had text on top of photographs. I found the text often difficult to read. Plus, at 90+ pages, the publication might have benefited from a "short form" white paper summarizing key ideas.”
RogerCParker via ·
02/08/15