This Old Marketing is best of the best
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“Having tried many crackling marketing podcasts in my preparations for a new B2B marketing job, This Old Marketing is simply the best of the best. Opinion, humour, intelligence and zeal for better (content) marketing.
The tone is relaxed and humorous with a focus on news items and the zeitgeist. Yet Joe & Robert are conceptual thinkers, bringing the news into the broader context and further delineating and defining content marketing as an old practice but a young concept.
Joe & Robert are spearheading the transformation of an industry by turning the focus to building content that people actually want to engage with. Sounds obvious right? But for so long marketing has been keyword, cliché ridden schlock. The guys are trying to help marketers come out of their comfort zone and produce valuable content that their audience actually needs, wants and desires.
In This Old Marketing they practice what they preach. Over the last couple of months my boring train commute has been enriched by their content and I wholeheartedly recommend this podcast to all those interested in interesting people.
Best of luck with year two!
Andrew Clarke”
andrewclarke82 via ·
12/08/14
More reviews of This Old Marketing
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“It's been said that the best marketing, doesn't feel like like marketing. Likewise, the best thought leadership doesn't feel like thought leadership. And this is certainly the case with This Old Marketing. Joe Pulizzi and Robert Rose deliver what is arguably the best and most...”Read full review »
Schramer via Apple Podcasts ·
United States of America ·
07/22/15
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“They understand what they're talking about. If you read and follow the content marketing gurus out there, you'll know that alone deserve a five stars... Great research, great content, great vibe. Keep it coming.”Read full review »
psanterre via Apple Podcasts ·
Canada ·
11/08/14
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“Very dynamic podcast, valuable information I recommend it to all people who deal with content for brands. The only thing that I would change is to focus more on practical advices and less on defending the “content marketing” definition.”
Alex Andronic via Apple Podcasts ·
Denmark ·
11/06/14
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