PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news from the past week. On this week's episode we delve into the PR mishandling of Xbox's mobile marketplace plans and the Adjust layoffs. Elsewhere we discuss Supercell CEO...

Accurate segmentation makes the difference between a good game and a great one, but with the declining availability of third-party data, developers face mounting challenges in finding strategies that drive installs and reduce churn. The opportunity? Psychological segmentation, which taps into...

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and News Editor Aaron Astle discuss the latest mobile games industry news from the past week. On this week's episode we discuss the success of Pokémon Trading Card Game Pocket, Dream Games' big Royal Kingdom launch, and ask:...