Today, it's my pleasure to welcome Tom Webster to the show, a name that needs little introduction for anyone in the podcasting space. Tom is partner at Sounds Profitable, a collection of media properties that provides industry leading research around podcasting's most pressing questions. Their latest two studies, After These Messages, and The Creators, throw up a lot of eye-opening data around podcasters and their listeners, as well as how different ads perform. We'll be chatting about that and more in this episode.