It's getting easier to produce; harder to promote your podcast. In Episode 10 of Podcast Maps, I discuss the macro trends in podcasting today. Many podcast hosts are stuck inside a series that thinks it's in 2019. Times have moved on, markets have changed. You don't need to create a high production podcast like those on my Brand Originals Podcasts side, but you need to think about creating engaging narratives that keep listeners come back. You see, the algorithms of Spotify and Apple have changed since 2019 meaning the rules of the game from 2019 no longer work. You can no longer rely on simply having a podcast to build an audience, like you could a few years ago. What you need to thrive in this increasingly competitive media landscape is to understand the shape and sound of podcasts that are top ranking in Spotify and Apple.