In Podcasting today it's getting easier to produce and harder to promote. The rules of success are changing. No longer is it enough to have a podcast to build an audience. You need to actively build your audience ON store as opposed to off it. A good Podcast Agency should help you build your audience, focusing your project on Promotion and Performance. In episode 8 of Podcast Maps I discuss the 3 questions you need to ask of your podcast agency to turn a podcast into a top ranking podcast: 1) What are my podcast rankings today? 2) How can you help me improve my podcast ranking? 3) How am I ranking on podcast keywords that matter to me and how can you help me improve them? And if you want to get answers to these podcast questions, ask your agency or ask us here at Pikkal & Co.