What makes Gary Vee's Audio Experience podcast a success? In episode 6 of Podcast Maps, I look at the importance of publishing cadence for your Show. Gary Vee publishes 30 episodes a month. That's a lot! You might not be able to publish every day, but you need to go beyond simply publishing 1 a month. It's getting harder to simply rely on one good episode a month. That's why you need to understand Podcast SEO. SEO performance of your podcast back catalogue is key to long term success. This is evident from the performance of The Startup Podcast on Singapore store today, coming in at at Top 5 position despite the podcast not publishing a new episode on Apple since Feb 2020 (after acquisition of Gimlet Media by Spotify). Your back catalogue is a gold mine of SEO potential. Start thinking about how you can optimize your keywords and focus driving more traffic ON store than OFF.