In today's Podcast Maps, we look at the chart topping Business Wars podcast. Business Wars is Wondery's most successful podcast and according to Podminer Podcast Authority Index the #1 Business Podcast in the world. Business Wars gets (roughly) between 2 and 5 million listeners an episode. How? The key to understand the success fo Business Wars and business podcasts is the difference between working "in" your podcast and working "on" it. Most amateurs rely on guests to build their audience but this strategy is short lived and often results in disappointment. Pro podcasters, by contrast, focus on organic traffic. To build organic traffic, you need to focus on not 1 but 3 metrics of success. Of course, Audience, but also Rankings and Keywords SEO. I discuss the ARK metric stack in Episode 4 of Podcast Maps and look at podcast analytics, podcast SEO and successful podcast case studies. For more info on Brand Originals podcasts, I recommend Episode 9 of Podcast Maps: What are Brand Originals Podcasts?.