The first sense we ever experienced was the sound of another human's heartbeat. Audio is the root of all connection. And this is the same of brand communication as it is for human beings. Video may be exciting and shiny, but you're competing with an army of teenagers who work harder, longer and get more viewers than brands ever will. But what your average 15 year old kid can't do is bring a wealth of experience, connection and conversation to the table. That's why when it comes to thought leadership and business development, audio wins hands down.