What if you could harness the power of podcasting to connect with a diverse audience, share your passions, and even open doors to new opportunities? Badr Milligan, the engaging host of the Short Box podcast and founder of Jax Podcast Roushee Night, is here to show us how it's done. Milligan's decade-long journey in podcasting is a treasure trove of insights and experiences that he readily shares, from the evolution of podcasting technology to the art of prepping and outlining for conversation podcasts. Join us as we explore Milligan's unique promotional strategies that are deeply influenced by his love for music and hip hop. Discover the impact of physical flyers and street teams, and how they contributed to the success of his podcast, both at home and abroad. We also discuss his daring experiments with live shows and using platforms like TikTok, Reels, and YouTube Shorts. Milligan's pragmatic yet creative approach to marketing his podcasts is sure to inspire and educate budding podcasters. But it's not all about the tech and tactics, Milligan's success story also illuminates the importance of creating value for the audience, and building trust with them. We delve into the monetization of podcasts, looking at how he launched a Patreon and expanded his network. This episode also features a riveting discussion with Adam Curry on the 'value for value' business model, emphasizing the importance of trust and respect towards your audience. So, tune in for an inspiring and informative episode that reveals what lies beyond the mic in the world of podcasting.