0:00 Introduction 0:25 How Arielle got started in podcasts 0:50 Founding Earbuds 1:54 Why is marketing important for podcasters? 3:32 Identifying your podcast's audience   - What We Talk About When We Talk About Podcasts by Tom Webster: https://soundsprofitable.com/guide-and-article/what-we-talk-about-when-we-talk-about-podcasts/ 5:45 What makes a show recommendable? 7:30 How do you hook new listeners?   - Jordan Harbinger Starter Packs: https://www.jordanharbinger.com/starterpacks/ 10:01 How to grow your podcast 13:18 Getting featured in podcasting apps   - Counter Programming: https://shiraandarielle.buzzsprout.com/   - Get featured on Apple Podcasts: https://www.buzzsprout.com/blog/how-to-get-your-podcast-featured-in-itunes-new-and-noteworthy   - Get featured on Spotify: https://airtable.com/shrd0oasoTLijGglG 18:14 Benefits of having a podcast trailer   - Trailer Park: The Podcast Trailer Podcast https://pod.link/1663965044 20:41 How to make a great podcast trailer   - Buzzsprout Ads: https://www.buzzsprout.com/ads 22:16 Podcast Ratings & Reviews 24:59 Why Arielle loves Podcast Newsletters 27:32 Platform Risk   - Enshitification of the Web: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys 30:13 Promoting a podcast with social media 36:00 "I have a closing remark"   - Adopt a Listener: https://tinkmedia.co/adopt