Fatima Zaidi, founder of Quill Podcasting, shares why brands are creating podcasts to connect with customers, the power of building a personal brand as a podcast, and a little known strategy for getting your podcast listed in Apple's New & Noteworthy section. Fill out the Apple Podcasts Promotion Request form for a chance to be featured in New & Noteworthy. Check out Quill Podcasting and follow Fatima on Twitter. If you are part of a company looking to create a branded podcast, check out the Listen In Conference coming in 2022.