Want to uncover the secrets behind the success of Morning Brew's podcast? Join us for a riveting conversation with Josh Kaplan, their product manager of audio and podcast producer, sharing the keys to an authentic product and a loyal fan base. He delves into the critical role of understanding your audience and reveals how to leverage the subscription button to enhance loyalty. Get ready to be enlightened on podcast growth strategies, as Josh spills the beans on converting newsletter readers into podcast listeners. Hear his insights on the intricacies of podcast discoverability across different platforms, and the power of marketing collaborations. Find out from Josh how Apple's 'New and Noteworthy' feature and compelling episode titles dramatically boosted Morning Brew's podcast growth.  As we wrap up, Josh guides us through the world of SEO, transcription, and cross-promotion strategies. Discover why providing transcripts can enhance your SEO, learn about the potential benefits of hiring a transcriber via Upwork, and get valuable insights on using cross promotions to amplify your podcast's exposure. Josh also sheds light on the importance of understanding your audience through feedback to inform better product decisions. This conversation is packed with incredible insights, whether you're a podcast newbie or looking to level up your podcast game.