Unlock the secrets to successful podcast advertising with Heather Osgood, CEO of True Native Media and podcast advertising expert. In this insightful episode, Heather shares her journey from traditional advertising to pioneering podcast ad monetization, revealing this rapidly evolving medium's unique advantages and challenges. Discover the power of host-read endorsement ads, the importance of knowing your audience, and the key steps to getting started with podcast advertising. Learn how to maximize your advertising potential and learn invaluable tips for creating compelling ad reads, building long-term advertiser relationships, and leveraging affiliate programs to boost your success. Gain the knowledge and strategies you need to effectively monetize your podcast and take your advertising game to the next level.