This week’s guests were a special double bill - Gonzalo Úrculo and Juliette Simonin, co-founders of CrowdFarming, the Madrid-based farm-to-table fresh produce marketplace and Europe’s largest organic organic food marketplace as of 2023. We were lucky enough to welcome them during the chaos of Clementine season, with Juliette in the office in Madrid and Gonzalo on site managing the picking of 8,000 boxes per day to be delivered to homes across Europe. The conversation began with their co-founder story, and how the team built a tech company out of a family farm, into developing a full-scale ERP and supply chain set-up for organic farmers. We discussed the “win win win” model - how Crowdfarming benefits not only customers, but also farmers and the environment, and the challenges the team has faced in educating a new generation of farmers on more environmentally friendly methods of producing. This led into building trust with customers across Europe, especially around explaining the realities of a new type of business model, alongside the responsibility companies have in discussing and tackling the climate crisis (especially in Spain), and finally how all of this fits into building a business that also works alongside the venture capital funded model. The biggest thanks to Gonzalo and Juliette for joining us - check out what they’re doing with crowdfarming at crowdfarming.com