Got feedback? Send us a text message.Steve Pratt, author of the new book "Earn It: Unconventional Strategies for Brave Marketers", joins Sam Sethi of the Podnews Weekly Review to discuss the importance of earning attention in the modern digital landscape. Pratt argues that traditional interruption-based marketing tactics no longer work, and that brands must create unique, valuable content that audiences actively want to engage with. He shares insights on measuring audience attention through m...