Climate change, vaccinations, evolution. Scientists sometimes struggle to get their message across to non-scientists. On the latest episode of the Point of Discovery podcast, what communications research can teach us about why science communication sometimes backfires, and what scientists can do about it. Today’s episode features Emma Dietrich, a PhD student in the Ecology, Evolution and Behavior graduate program at the University of Texas at Austin and a member of Austin Science Advocates. It also features Anthony Dudo, an associate professor in the Moody College of Communication at UT Austin who studies the science of science communication. Point of Discovery is a production of the University of Texas at Austin's College of Natural Sciences. You can listen to all our episodes at @point-of-discovery . Questions or comments about this episode, or our series in general? Email Marc Airhart at mairhart[AT]austin.utexas.edu