Do you wonder why companies continue to invest in products despite them being clearly not worth it? Or why do you stay in the theatre despite the movie clearly not being any good? Why do I continue to throw my Pokeballs in Pokemon Go, despite the Pokemon clearly not wanting to join my team? All of this falls under the facinating topic of the "sunk cost fallacy", and Anirudh of PokeNomics will break it down here! An interesting article: https://www.invenglobal.com/articles/10/how-behavioral-economics-works-in-pokemon-go Come join us on discord: https://discord.gg/7AJKk7G4q9 This podcast is not licensed or endorsed by Nintendo, Pokémon, Creatures Inc., or GAME FREAK