Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.

Laura talks to The Pond Gnome's Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.  

Laura discusses what a CRM is and how her company uses theirs.

Laura (and her cat) talk to Garden State Koi's Tom Smith about how to handle sales in a challenging year.

Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.

Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.

Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand.

Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.

Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.

Laura talks to her customer service manager, Sandy, about what her position entails.

Laura talks about how her company is handling getting less big leads this year.

Laura talks to Tara Stohler about accountability in different aspects of life.

Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time.

Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it.

Laura talks to Donnie Beck about how to market his company in the resort community in which he lives.

Laura talks to landscaper/pond builder Brian Hoagland about how he got started in ponds and why he likes to offer both services to his clients.

Laura continues her conversation with Aquascape's Mike Hammer about the Certified Aquascape Contractor program and some program concerns.

Laura talks to Aquascape's Mike Hammer about the Certified Aquascape Contractor program

Laura talks about ways to network with referral sources for recurring leads and work.

Laura talks about your biggest competition. The answer may surprise you!

Laura talks to her business coach about what a coach can accomplish and how to find the right fit.

Laura talks about the reasons we all need systems

Laura talks to AquaReale's Maintenance Manager about how he found us and how we worked together to create a position for him.

Laura talks about why you need a marketing budget, how much you should spend and what items should be included.

Laura talks to social media manager John Hawley about how to take the best videos for leads, not just views.